We just had a staff meeting or a meeting of the TAO Team, as we call ourselves. Being a virtual business, it’s a real treat for us to get together three times a year. We work with our coach, bond as a team and strategize about how to better serve our clients. Constant improvement is one of the things we are always working on.

Company CommunicationAs the firm’s owner, it was gratifying for me when Coach George Hase helped us establish our core values. Having him ask our team what the firm’s values are and hearing them answer what is important to me let me know that they really do know what’s important to me and to our clients. Everything centers around how we live out our core values every day in working together and serving our clients or as we call them, our “client family.” One of our professional photographer clients, Harley Bonham, came out to take photos at our event.

Here are TAO’s Core Values:

  1. Always act with integrity; it’s the foundation of everything
  2. Communicate openly and clearly; seek to build relationships
  3. Start with trust (credits to the BBB whose motto this is)
  4. Be the caring and concerned person that you are; be real
  5. Our firm is a family that is blessed to serve our client family

Have you and your team discussed your core values lately? Doing so is a great way to orient new members on your team. Sometimes exploring the deeper issues of our businesses loses out in our fast-paced world. We tend to deal much more with the immediate tasks at hand. If you haven’t talked about your firm’s core values recently maybe now is a good time.

Authentic people know what they stand for and they live out their values. They are the “real deal.” They are people you can count on — people you can trust.

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *