Marketing

To Be Successful, Know Yourself

On October 15th, 2015, posted in: Accounting, Awards, Marketing by 0 Comment

If you want to be successful in business, regardless of the area of expertise in which you operate, you need to know yourself and embrace who you are. As a serial entrepreneur and now the owner of a virtual accounting business I learned long ago to embrace my uniqueness. What do I mean by that?..

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Encourage a Client Call-Back

On October 2nd, 2015, posted in: Accounting, Marketing by 0 Comment

My virtual accounting business has been in a “feast” mode since the first of the year. CPAs are recommending us to their clients and those are easy inquiries to convert to clients. This has led to a growth spurt in both clients and virtual accounting staff. Prior to this, though, especially when I was in..

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That Was Easy!

On September 22nd, 2015, posted in: BIZ-TIP, Marketing by 0 Comment

One of my friends is fond of saying “Nothing is ever easy!” She expects things to be complex, confusing, and filled with difficulties. Guess what? For her, they often are! One of the unwritten laws of life is you get what you expect to get. If you expect problems, you’ll surely find them. Instead why..

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Bark Less, Wag More

On August 18th, 2015, posted in: BIZ-TIP, Job opportunities, Marketing by 0 Comment

I saw that on a bumper sticker and it really resonated with me. I don’t have a dog, but both of my daughters and my mother do. Here are a few lessons that we could learn from our furry friends. Smile and make everyone feel welcome Be inclusive (dogs sniff everyone!) You get your way better..

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Money Management Tips For Business Owners

On July 2nd, 2015, posted in: Accounting, Marketing by 0 Comment

What’s the most important part of being a business owner? Well, other than the satisfaction of a job well done? Getting paid! In our virtual accounting firm we work with our clients to help them put processes in place to assure they get paid for the goods and services they offer as well as mechanisms..

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Don’t Sabotage Productivity with Procrastination

On June 18th, 2015, posted in: Accounting, Marketing, Productivity by 0 Comment

Are you a chronic procrastinator? If you’re not chronic, but find yourself procrastinating, do you know why? For some it’s because a task on the to-do list seems either too daunting or too boring. Did you know, though, that procrastinating on a task only makes it loom larger and sap your energy? It’s true! If..

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Win New Clients

On June 9th, 2015, posted in: Accounting, Marketing by 0 Comment

I have been blessed, in my virtual accounting firm, this year to have brought in several new clients. Many of these were from word of mouth referrals from satisfied clients. I cannot stress highly enough the importance of referrals and client testimonials as it relates to gaining new clients. If you find you’re struggling to..

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Update Your Bios

On May 28th, 2015, posted in: Accounting, Marketing by 0 Comment

As business owners we get so immersed in working IN our business that we may not spend enough time working ON our business. One way you can work on your business that might amp up your client base is by giving your social media bios aka profiles a once-over. When is the last time you..

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Staying the Course In The Midst Of a Storm

On May 26th, 2015, posted in: Accounting, Marketing by 0 Comment

With monsoon season looming in Arizona it got me to thinking about how a business weathers storms – both literally and figuratively. If you have a physical business location a storm could knock out the electricity or the building could flood and damage your office equipment as well as your inventory. If you run a..

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How Do You Spread The Word About Your Business?

On May 21st, 2015, posted in: Accounting, Marketing by 0 Comment

Whether you’re a new business owner or a long-time entrepreneur, chances are you will need to market yourself and your business in order to gain clients and, frankly, stay in business. How or where, do you even get started? Try these: Word of mouth Local newspapers Adwords or Facebook ads Social media (Twitter and LinkedIn..

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