Marketing

Putting the 5 Steps of a Sale in Play

On November 6th, 2014, posted in: Accounting, Marketing by 0 Comment

When you made the decision to go into business for yourself, chances are you had a particular area of expertise on which you were going to focus. You likely never thought of having to become a salesperson, right? As a business owner, if you’re not making sales or have someone else doing that for you,..

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Traits Successful Business Owners Possess

On October 30th, 2014, posted in: Accounting, Marketing, Productivity by 0 Comment

While I don’t believe in labeling people or things, when it comes to entrepreneurs, there are several common traits they all possess. What traits make up a great business owner? Here are a few: They inspire their staff through their own vision and the strategy they have in place for success. They have a clear..

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Who Do You Trust?

On October 28th, 2014, posted in: BIZ-TIP, Marketing by 0 Comment

Trust is the basis of all good relationships. In his book, The Speed of Trust, Stephen M. R. Covey says that trust is “The one thing that changes everything!” It takes time to establish a trusting relationship whether it be a business relationship or a personal one, but it is so worth it. In fact,..

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Fourth Quarter is Here and 2014 is Almost Gone!

On October 23rd, 2014, posted in: Accounting, Marketing, Productivity by 1 Comment

If you’re a small business owner, now is the time to evaluate your progress towards your annual goals and form a strategic plan for the remaining months of the year. Whether you take a few hours, a half-day, or a full day away from the office, here are some areas of your business you may..

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Make the Most Out of Conference Attendance

On October 17th, 2014, posted in: Marketing, Productivity by 0 Comment

As I’m preparing to speak at the Arizona Women Business Owners Day of Empowerment, I wanted to pass along some tips to help you make the most of your attendance at this conference and other events you attend. (Scroll to the bottom for registration information and enter the code WVW1014 for a special discount!) When..

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The Benefit of a Business Card

On October 2nd, 2014, posted in: Marketing, Productivity by 0 Comment

Do you still hand out business cards? Do you accept business cards from potential colleagues when you meet them at a networking event? While some people believe the business card is dead, there are still other business professionals who feel their business card is a great “takeaway” from a meeting. Even though we have a..

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You Have Not Because You Ask Not

On September 23rd, 2014, posted in: Accounting, BIZ-TIP, Marketing by 0 Comment

Do you want more business? Almost everyone I know would answer a resounding YES to that question! As business professionals we spend a lot of time and energy trying to get more business for our firms. But are you asking for business? You may think everyone knows you want more business, but the truth is..

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Don’t Be A Social Media Leech

On September 18th, 2014, posted in: Accounting, Marketing, Productivity by 0 Comment

What does that headline mean? Have you ever “friended” or “followed” someone on a social media platform only to find out all they talk about is their business and how you can make a purchase from or work with them? That is a type of social media leech. Many business owners forget that social media..

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Who’s Guiding You?

On September 16th, 2014, posted in: BIZ-TIP, Marketing by 0 Comment

Being a business owner can, at times, be a daunting responsibility. We’re responsible to our clients to deliver the great service or product we promised them, to our employees to provide a safe and stable work environment, and to provide for our family.  If we have shareholders, we want to make sure they have a..

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What Can You Do To Stay Competitive In The Marketplace?

On September 11th, 2014, posted in: Accounting, Marketing by 0 Comment

What can you learn from your competition when it comes to staying ahead of the curve? How can you keep up on tech trends and use them to your advantage to achieve results? Here a few ways: Stay current on the trends. This doesn’t mean you have get involved in every new trend that comes..

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