Do You Rethink?

On December 21st, 2010, posted in: E-News, Uncategorized by 1 Comment

The week between Christmas and New Year’s Day is my annual “Rethinking Week.” This is an idea that I learned many, many years ago from my friend and adviser Jim Cathcart. I take all aspects of my business and ask some critical questions:

  • What worked this year?
  • What didn’t work?
  • How can we improve?
  • What have you done this year that you can build upon for next year?
  • What give me the most joy and satisfaction?

We do this in all areas: sales, marketing, operations, communications, publicity, team building, etc. Even in areas where we already shine, like written systems, we are constantly finding things we can tweak and improve. Continuous improvement is our goal. Good is fine, but great is better.

That last question is an important one. Life is meant to be satisfying not drudgery. If there are parts of your business that drive you nuts, let someone else do those things. Do what gives you joy. Do what you love to do.  It will transform your business!

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One Response to Do You Rethink?
  1. Mq6A2c That’s way more clever than I was expecting. Thanks!


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