Picture2If someone asks who your ideal client is and you say, “my service works for everyone” I have to tell you that you’re mistaken. No one can be everything to everyone – not in life or in business pursuits.

As a serial entrepreneur and owner of a virtual accounting business, I know from experience that in order to succeed, you need to have a laser focus. You need to know who your client is and be focused on finding them; not wasting your time with “Everyone”!

Who is your ideal client?

  • Your current clients are your best starting point to determine who best benefits from the goods and/or services you provide. Ask them why they work with you, listen to their answers, and search for common threads. Pay special attention to what your favorite clients say.
  • Do you have a niche market for your business? If you don’t, you could be missing out on ideal client opportunities. Determine which industries or market sectors you want to work with and test the waters to see if your ideal client is there. Who could really benefit from what you do?
  • Look for clients whose business vision and ethics mesh with your own. In the past, we were approached by a prospective virtual accounting client only to discover that his methods weren’t in line with our ethical standards. Even though he would have been a very profitable client, the difference in our sense of ethics made him a non-ideal client for us. Because of this, we declined the engagement.

Take time to focus and you will see results and you will work with more of the clients that truly are your ideal!

 

 

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One Response to “Everyone” Is Not Your Client!
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