If you capture the mind share, the market share will follow. You need to be THE solution that people think of when the problem that you solve arises. How do you do that?

Try this:

  • Brand yourself — not just the same-old, same-old; make yourself unique!
  • Network — meet the people who will be able to refer to you.
  • Stay in touch — be in front of your audience on a regular basis.
  • Do everything with excellence — be consistently good so that you are referable.

We recently had a financial professional call us to help one of his clients. He had asked several CPAs, other financial professionals, and attorneys who could meet his client’s need. Everyone, every single person, that he talked to said, “Call The Accountant’s Office.” We have been blessed to capture the mind share. That’s why we’re growing.

How do you capture mindshare?

 

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