I own and manage a virtual accounting business. That is my core competency. Now can you imagine if I tried to operate my core business and also do my own admin work, social media, website and IT support and human resource tasks? I would be spreading myself too thin and spending time (which equates to dollars) on tasks that were not actively growing my business.
How can we as business owners make certain we are concentrating on core competencies (because that is why our clients come to us in the first place – for our unique expertise)? We can form partnerships with others who are expert in the areas in which we need assistance. A savvy business owner hires people to do the work that it outside of their niche.
Here are my suggestions on fostering strong partnerships as a way to help you focus on your core business strengths:
What can you do to enhance partnerships as a way to grow your business?