Shhh! It’s a Secret!!

On September 21st, 2010, posted in: E-News by 0 Comment

I remember back over 9 years ago when I first started The Accountant’s Office. I sent an email out to all my friends and contacts with an announcement about my new venture. I didn’t even think about sending out a press release. So I was thrilled when I got an email back from my friend Laurie Fagen who is publisher of the SanTan Sun News, our local newspaper, who wanted to do an article about it. Of course I said an enthusiastic “Yes!” What was I going to say? “Shhh! It’s a secret!?”

Good press coverage trumps advertising any day of the week. While you can’t control the content as precisely, the impact of an article, especially if it has a photo with it, is priceless. When we won a national SBA Enterprise Award this past spring, we were blessed to get great coverage from the Arizona Republic, the Phoenix Business Journal, professional associations like the Arizona Society of CPAs and Arizona Society of Practicing Accountants, as well as local chambers, national publications and on-line news sources. (If you want to see it CLICK HERE.)

That didn’t just happen. We proactively got coaching from a seasoned PR coach, sent out press releases, called reporters who have written about us before and did follow up. Reporters are always looking for good stories. It’s up to us to let them know if we are doing something newsworthy.

Looking forward to seeing you in the news!

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