Visibility: Can You See Me Now?

On December 20th, 2012, posted in: Awards, Marketing by 0 Comment

I was meeting with a new client the other day that is just starting his business. He has a great concept, unique service, good execution (I know because I used his service) and a nice website. When I asked how he was going to grow his business, he answered, “word of mouth.”  Referrals are the lifeblood of many businesses. People who are referred to you are definitely the easiest prospects to convert into clients. But even your biggest supporters won’t think about you (yes, wonderful you!) all the time.

How can you stay in front of your prospects and referral sources without blowing your marketing budget? Here are a few things that are working for us:

1) Use the Internet to build buzz. Use weekly emails like our Biz-Tips that give them something of value. In these short messages I’m passing along the best of what I’ve learned from years of experience and the experts that I have studied under and consulted with.  My hope is that it will be useful to you. They are short and sweet because your time is precious. Some of the things I’ll be sharing may remind you of good ideas that you have heard before. Others will be something that you may never have heard before.

Thanks to all of you who have sent me emails telling me how much you have enjoyed and benefited from these tips. Special thanks to those who have projected them on the big screen during their team meetings!

2) Win awards and let others sing your praises. When someone introduces me as a U.S. Small Business Administrator National Enterprise award winner, NAWBO Business Owner of the Year, or BBB Business Ethics Awards winner it sets me apart from my competitors. The organizations will promote you, the press will cover it, and it is amazing how people do remember the honors you have received.

Support organizations that you believe in with a sponsorship. We so strongly believe in the mission and value provided by Entrepreneurs Organization in their Accelerator program that we are proud to sponsor them. Our virtual accounting office is a vital need of growing businesses like these. Aligning with organizations whose focus and mission is complementary to yours helps to extend your brand.

Share what works for you to keep you visible to your prospects!

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *