When technology changes, everything changes – especially the way that we market to our customers. One of the biggest challenges that business owners always face is how to get the most out of our marketing buck. It’s a large part of the budget for most of us, so we really want to be sure we will get the maximum return on our investment.

Allan Starr of Marketing Partners in Phoenix posted a very interesting survey on his blog.  Check it out.

This survey is definitely in line with what we have been doing at The Accountant’s Office: increasing funds for search engine optimization, social media, and email marketing. We are getting good results and hope that you realize the same results.

Let us know your thoughts.

 

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