Whether you’re a start-up or a long-time business owner you need to learn how to pitch yourself and your business. You may need to hone this skill if you’re going to approach an investor and they will want to hear you explain your business and the value it brings.Picture2

How can you perfect your pitch for investor meetings? Here are a few items to consider:

  1. You need to be able to state your business premise in a clear, concise manner.
  2. You need to be honest about any potential flaws in your business product. A “flaw” could be that you haven’t completely thought about: how a potential customer will find you, whether your pricing is in line with what the market will pay, or how you will handle growth.
  3. Remember, being in business is about making money. It’s not about how many widgets you can sell. You need to know exactly what your cost of goods sold/cost of services rendered it. Are you generating a sufficient profit? What can you adjust to improve that? It’s great to be passionate about what you do, but an investor will be much more interested in the bottom line and the potential for growth.

Even if you never seek an investor, being prepared to pitch to one will make your business plan stronger.

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