Marketing

What Is Your Personal Brand?

On December 20th, 2013, posted in: Accounting, Marketing by 0 Comment

When you attend a networking event, chances are you’re asked to deliver your elevator speech. What if you don’t attend many networking events, how do you get your message out? The answer is simple: with your personal brand and your reputation. My virtual accounting firm was recognized by the BBB for our ethical practices –..

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Now Is the Time to Review Your Financial History

On December 13th, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

As a virtual accountant I work with clients who are concerned about their business’s numbers on a daily basis. We urge our clients to look at their financials on a monthly basis, but if you don’t you certainly want to now that the end of the year is looming. Entrepreneurs need to understand the financial..

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Partnerships Help Businesses Thrive

On December 6th, 2013, posted in: Job opportunities, Marketing, Productivity by 0 Comment

I own and manage a virtual accounting business. That is my core competency. Now can you imagine if I tried to operate my core business and also do my own admin work, social media, website and IT support and human resource tasks? I would be spreading myself too thin and spending time (which equates to..

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Think Small! Celebrating #SmallBusinessSaturday

On November 29th, 2013, posted in: Accounting, Breaking News, Marketing by 0 Comment

Did you know that when you shop local 52% of what you spend stays in your community? I was pleasantly surprised when I heard that and that’s why, as a small business owner myself, I wanted to encourage you to shop local on #SmallBusinessSaturday (which is tomorrow, November 30). After you’ve shopped the malls or..

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Fruitful Networking Requires Pre-Planning

On November 15th, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

There are some weeks that I find myself in a flurry of activity and networking events and others when I am working from my virtual accounting office. The networking events not only help me grow my business, but they get me out of the office and meeting new people and exchanging new ideas. If you..

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Step Outside Of Your Comfort Zone

On November 8th, 2013, posted in: Accounting, Job opportunities, Marketing by 0 Comment

It’s very easy to work within our comfort zone. To never step outside of the safe cocoon we’ve built – whether in our work or our private lives. Did you know, though that if you don’t step outside you will never experience true growth? You will remain status quo. How do I step outside of..

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Steps To Building Your Business

On October 25th, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

I’ve been out networking, meeting potential new clients and growing my virtual account business slowly and steadily, because that wins the race, right?! I know there are entrepreneurs that struggle with how to do that. Here are my strategies to build your business: Build credibility through word of mouth referrals. If you’re new to entrepreneurship,..

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A Little Pressure Will Motivate You

On October 18th, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

“It’s just gotten too hard to push forward… I think I’ll give up.” Have you ever heard that, or some statement like that, from a friend or colleague? Have you ever uttered a similar phrase yourself? If so, you need to take a step back and consider this, “Pushing your limits and putting a little..

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Self Improvement Benefits Your Business

On October 4th, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

There’s a saying I heard once that goes something like, “when you stop getting better you stop being good.” As a small business owner that saying rings true. In my virtual accounting business we are continually learning, changing and growing – it’s a fact of life that we need to keep up with the latest..

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I’d Like to Introduce Myself…

On September 27th, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

Haven’t we met before? I think so, but I just can’t place you. As an entrepreneur you never want to hear someone say that. When you meet fellow business owners at networking events you don’t want to leave doubt in a potential clients’ mind as to who you are and what you do. Have you..

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