Marketing

Who Do You Trust?

On September 18th, 2013, posted in: BIZ-TIP, Marketing by 0 Comment

We all know the old axiom: People do business with people they know, like, and trust. When you first meet people, how do you know if you can trust them? Trust takes time to build; it is earned, not granted. Here are some factors that impact whether you’re trustworthy: Do you do what you say..

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Under-promise and Over-deliver

On August 23rd, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

In my years as a virtual accountant I have come across potential business partners who have not delivered on the promises they have made. What did I do when that happened consistently? I moved onto a new business partner. If you make a promise to a client or a potential client, you need to deliver...

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Implement a Referral Program

On August 9th, 2013, posted in: Accounting, Marketing by 0 Comment

As a virtual accountant, many of my new clients come from referrals. Word of mouth is the best way to grow a business, I think. What better way to get a new client that with having a current, satisfied client spread the word about the great services you provide? Here are my best tips for..

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Creating a Habit of Always Being Innovative

On August 2nd, 2013, posted in: Accounting, Marketing by 0 Comment

As a business owner it’s not always easy to look outside the box. Conversely, as a business owner you always need to be looking outside the box! You need to stay ahead of the competition, be at the forefront of your market, and be innovative. What can you do to be or remain innovative? Here..

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Steps for Getting Out Of a Rut

On July 26th, 2013, posted in: Marketing, Productivity by 0 Comment

It happens to everyone. You get in a rut. You’re not sure how it happens, it just does, especially if you keep doing things the way you’ve always done them. In some areas of your business – like in my virtual accounting practice, for example – there are steps you always have to take, but..

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How Can You Get Your Customers To Open Your Emails?

On July 5th, 2013, posted in: Marketing, Productivity by 0 Comment

As a business owner, I send out a weekly BizTip email so I am always intrigued when I come across an article that speaks to a question I may have wanted an answer to but had never asked! In a recent newsletter I came across this article in a Just A Minute LLC’ newsletter that offered..

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Hiring the ‘Best’ Employees

On June 21st, 2013, posted in: Accounting, Marketing, Training by 0 Comment

In recent months, my virtual accounting business has been in another growth phase! This is great news, but it also meant I needed to hire some new virtual accountants to help with this growth. It’s not always an easy – and it certainly is never a quick – task to bring new people on board...

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Staying On Top

On June 14th, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

Successful business owners strive everyday to stay one step ahead of the competition, to provide stellar service to their clients and to stay on top of their game. In my virtual accounting practice, that is our daily focus. Here are some strategies to beating your competition and achieving success. Most of them are mental because..

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‘Round, ‘Round, Get Around…!

On June 12th, 2013, posted in: BIZ-TIP, Marketing by 0 Comment

If your business is a brick and mortar operation, hopefully new customers walk through your door all the time. If your business is in the service industry or if you’re a virtual business owner, there’s a chance that new business may come knocking on your door, but a better strategy might be to get out..

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Optimism Is Contagious: Pass It On!

On June 7th, 2013, posted in: Marketing, Productivity, Training by 0 Comment

Optimists win! That may not be a proven fact, but having a great attitude certainly can’t impede your chances at success. Wouldn’t you rather be with people who are upbeat and optimistic rather than those whose attitudes are gloomy? Optimism can put you in the mindset of winning.  As an entrepreneur, success is your ultimate..

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