Marketing

Exploring the Possibilities

On February 16th, 2012, posted in: Marketing, Training by 0 Comment

As part of a Mastermind group I find my mind is always open to possibilities – whether my own or those of the others in the group. My business has grown exponentially since beginning the path down being mentored. Now the next step in my personal and business growth is on the cusp. Because of..

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Get ‘Em While They’re Hot!

On February 9th, 2012, posted in: Accounting, Marketing by 0 Comment

Calls to action. We’ve all read and seen them on various websites, in emails we’ve received and of course, on television commercials. If it’s a good product or service or seminar that’s being offered, I am thrilled to be part of that call. Now, I’m able to have my own call to action to all..

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Affirmations: Use “I am” Statements

On January 3rd, 2012, posted in: Marketing, Productivity by 0 Comment

Affirming what you want as if it is already in your life is a great way of drawing it to you. Whatever you focus on, you get more of. An affirmation that reflects one of my business goals for our virtual accounting office for 2013 is: “I am happy to welcome six new clients into..

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The Power of a Handshake

On November 3rd, 2011, posted in: Marketing, Training by 0 Comment

You may not know it but a good handshake can make or break the first impression you make on a business acquaintance. To succeed in business, you need to focus on handshake etiquette and manners.

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Seminar on Best External Practices

On October 20th, 2011, posted in: Awards, Marketing by 0 Comment

The Accountant’s Office CEO, Carolyn J. Brown, will be one of the speakers at the Better Business Bureau Center for Character Ethics seminar on Best External Practices. Marketing and community relations are so important to helping our businesses grow. Doing it ethically and in line with your core values sets ethical businesses apart.

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How Do You Process Credit Cards? Are You Square?

On September 29th, 2011, posted in: Accounting, Marketing by 0 Comment

Have you checked out some of the new credit card processing technologies? For those of us who would like to be able to take credit cards occasionally, there are lots of new options. One is Square, which has a tiny (about 1” square) attachment for your iPhone, iPad or Android that will scan credit cards...

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Where are Marketing Dollars Going?

On August 4th, 2011, posted in: Accounting, Marketing by 0 Comment

When technology changes, everything changes – especially the way that we market to our customers. One of the biggest challenges that business owners always face is how to get the most out of our marketing buck. It’s a large part of the budget for most of us, so we really want to be sure we will get the maximum return on our investment.

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Who do you know who would bring value?

On May 26th, 2011, posted in: BIZ-TIP, Marketing by 0 Comment

When you are thinking about how you can bring value to your clients and associates, don't just think about what you do, think about who you know. You will be a more valued connection.

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How Do You Bring Value?

On May 17th, 2011, posted in: Accounting, E-News, Marketing by 0 Comment

What do you know that would bring value to your client that is outside the scope of what you do for them? How would your client feel about you if you made a suggestion that could save him around $10,000 a year?

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Wrap it Up!

On May 12th, 2011, posted in: Accounting, Marketing, Security by 0 Comment

Since our firm is totally paperless, after year-end we burn a CD for each client with all the documents supporting their income tax returns. Amazingly enough, we call it a Tax Support CD and we label it by year. This gives our clients all the documents they would need in case they were audited but it doesn’t mean that they’ll have boxes or file drawers full of papers. Included on the Tax Support CD are all of their bank statements along with our reconciliation reports, all the bills we have paid for them, any receipts they have given to us, sales tax and payroll reports, financial statements, any pertinent correspondence, W2s and 1099s that we sent or received for them, etc.

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