Marketing

Books or E-Books? Which Do You Chose?

On March 27th, 2014, posted in: Marketing, Productivity by 0 Comment

As I sit in my paperless, virtual accounting office, I’m surrounded by books! I have 2 large bookcases filled to overflowing with books. Many of the books are written and signed by author friends of mine; 2 of the books are ones that I’ve written myself. I just finished a small group study with 3..

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Female Entrepreneurs: Is it Time to Revisit Your Mission and Vision?

On March 20th, 2014, posted in: Accounting, Marketing, Productivity by 0 Comment

March is Women’s History Month and it’s a great time to revisit why you’re in business. That should be reflected well in your business’s vision and mission statements. As entrepreneurs we most likely formulated a mission and vision statement when we first opened our doors – whether virtual, like mine, or a physical location –..

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Public Speaking Tips for Female Entrepreneurs

On March 13th, 2014, posted in: Accounting, Marketing, Training by 0 Comment

Public speaking is a great way to spread the word about who you are and what you do without having to walk around a networking event handing out business cards to would-be clients. Speaking to a group of people in your target market (in my case, small business owners) or those in an industry that..

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Do You Ask For Testimonials?

On February 27th, 2014, posted in: Accounting, Marketing by 0 Comment

When you’re talking with your clients do you ever ask them for a testimonial? Something you can put on your website or send to a prospective client? Seeing how satisfied your current clients are is something of interest to prospective clients and website visitors. If you don’t have testimonials now, it’s a good time to..

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Looking to Make a Change?

On February 20th, 2014, posted in: Marketing, Productivity by 0 Comment

Many people decide they want to make a change because they want to “fix” a bad habit, undertake a new, good habit, or add something to their lives or businesses they didn’t have previously. However, when individuals look at making changes they sometimes berate themselves for even having to make changes in the first place...

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Where’s Your Passion?

On February 13th, 2014, posted in: Marketing, Productivity by 0 Comment

We all have things we are passionate about. Whether it’s your work, your family, your faith, or a particular food, passion for life is what it’s all about. In my time as the owner of a virtual accounting firm I’ve found that the individuals I work with who are passionate about what they do are..

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Why Isn’t My Phone Ringing?

On January 30th, 2014, posted in: Accounting, Marketing, Productivity by 0 Comment

I have been blessed, in my virtual accounting business, to receive referrals from current clients and lots of CPAs. I also have a plan in place for potential client follow-ups. If you’re just starting out, or even if you’ve been in business for a while, you need to have an effective strategy for following up..

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“Everyone” Is Not Your Client!

On January 23rd, 2014, posted in: Accounting, Marketing, Productivity by 1 Comment

If someone asks who your ideal client is and you say, “my service works for everyone” I have to tell you that you’re mistaken. No one can be everything to everyone – not in life or in business pursuits. As a serial entrepreneur and owner of a virtual accounting business, I know from experience that..

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When Is The Last Time You Failed?

On January 16th, 2014, posted in: Accounting, Marketing, Productivity by 0 Comment

That isn’t a trick question. As a business owner your answer should be, “not too long ago!” Why should you be failing? If you’re not taking any chances, you’re not pushing your business to higher levels of success. Take a chance on failure – it’s a growth experience! What is holding your business back from..

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‘Tis the Season…To Organize Your Business Records

On December 27th, 2013, posted in: Accounting, Marketing, Productivity by 0 Comment

Holiday cheer is all around us and when that happens it’s easy to forget that the end of the year is fast approaching! What does that mean? Well, to me and my virtual accounting firm it means we will be busy helping our clients with end of year financials and helping them be set up..

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