March is Women’s History Month and it’s a great time to revisit why you’re in business. That should be reflected well in your business’s Picture2vision and mission statements. As entrepreneurs we most likely formulated a mission and vision statement when we first opened our doors – whether virtual, like mine, or a physical location – but when is the last time you’ve looked at them?

Pull out your mission and vision statements and ask these questions:

  • Is your vision for your business the same as it was when you first opened your doors? If not, have you updated it?
  • Are you meeting the missions you’d set forth for your business? If not, why not? What changes do you need to make? If yes, congratulations!
  • What is the purpose of your business? The purpose fits in with your mission and vision but also answers the question, “Why does my business exist?”
  • Does everyone who works for you and with you know your mission and vision? If not, spread the word!
  • Do your prospective clients know your mission and vision? If not, it’s time to tell them!
  • Does your website and/or Facebook page clearly reflect your mission and vision? If not, it’s time to update them!

When is the last time you did a mission and vision review?


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