Is Your Business Blogging?

On January 22nd, 2015, posted in: Accounting, Marketing by 0 Comment

There are times I feel a bit skeptical when it comes to blogging for my virtual accounting business and then I see the statistics (published by Social Media Today):

  • A small business with a blog generates more than 126% more leads than one withoutblogging
  • 70% of consumers find companies through blogs and online articles
  • More than 60% of all consumers in the United States have make a purchase based on a blog post

With these numbers, can you see any reason why you shouldn’t be blogging for your business? I certainly can’t!

If you begin a blog, you should incorporate a metric to measure your success – whether it’s page views, comments left, or simply by asking a potential new client, “Did you find me by reading my blog posts?”

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