Marketing
Create A Stellar Company Culture
Recruiting and keeping talented staff is a must for any entrepreneur. One way to assure you keep staff is to create a company culture in which your staff can thrive and one in which you, as the employer, are satisfied that everything is moving forward at the pace you’ve mapped out. In our virtual accounting..
read moreWhat Does A Good Bookkeeper Do For A Small Business Owner?
If you’re a solopreneur or an entrepreneur of any size, chances are you will need an accountant and/or a bookkeeper. Why? Because unless you are a bookkeeping or accounting professional and understand the nuances of tax filing, IRS regulations associated with income and expenses, and payroll, you will want to focus on your business’s core..
read moreEncourage a Client Call-Back
My virtual accounting business has been in a “feast” mode since the first of the year. CPAs are recommending us to their clients and those are easy inquiries to convert to clients. This has led to a growth spurt in both clients and virtual accounting staff. Prior to this, though, especially when I was in..
read moreUpdate Your Bios
As business owners we get so immersed in working IN our business that we may not spend enough time working ON our business. One way you can work on your business that might amp up your client base is by giving your social media bios aka profiles a once-over. When is the last time you..
read moreHow Do You Spread The Word About Your Business?
Whether you’re a new business owner or a long-time entrepreneur, chances are you will need to market yourself and your business in order to gain clients and, frankly, stay in business. How or where, do you even get started? Try these: Word of mouth Local newspapers Adwords or Facebook ads Social media (Twitter and LinkedIn..
read moreBe A Part Of The Crowd
It’s been a rare occasion recently that I have attended events for the purpose of networking. Why? Our virtual accounting business has been booming from word of mouth including SEO. We’ve been busy in growth mode with the hiring of new accounting associates and the training that comes with that. Thankfully the time I have..
read moreGet More Done Everyday
Now that April 15 has come and gone, we in the virtual accounting world, can take a breath and relax for a day or two! Tax time is crunch time for us and in that time, some of our “regular” tasks may get pushed to the bottom of the to-do list. Now that we can..
read moreBaby Steps Lead to Giant Successes
Deadlines, projects, overflowing email inboxes and more face entrepreneurs on a daily basis. If you put together a to-do list but find yourself never getting through it, you may be tempted to throw your hands in the air and just give up. Wait! Take baby steps to achieve big goals. How can you take those..
read moreNetworking Myths Debunked
Lately it has been a rare occasion that I have left my office to attend networking events. We have been so busy with new clients and hiring and training new accounting associates that I’m in the office spinning plates! When I have the time I do enjoy networking events simply because it’s a great way..
read moreWhere are Our New Customers?
To grow your business you need to find customers who want to buy what you’re selling. Here are tips for marketing and seeking out new clients: There is nothing better than face-to-face networking. People like to do business with someone they “know, like and trust” and the best way to do that is by shaking..
read more
