visionWhen did you last revisit your business’s mission and vision statement? These two items can define “who” your business is, what it does, who it serves, and where it provides services, among many other items.

If you don’t have a mission or vision statement, now is a great time to develop one and here are some questions you should answer when you’re formulating them:

  1. What is your business vision? This is where you define “who” your business is, who you serve and how you measure success.
  2. What is your business mission? When answering this question you will determine what your business will accomplish and what services you will offer and why.
  3. What is the reason that your business exists? What is your purpose?
  4. What are the goals for your business? How will you accomplish them? What steps do you need to take to achieve them and how will you know when you’ve arrived? Writing your goals down will help you focus on them and accomplish them.
  5. What is the timeline for meeting goals and achieving your vision? Giving specific dates for achieving milestones will keep you on track. Having a timeline also includes having a budget for the steps you’re implementing as part of your mission and vision statement.

Share your mission or vision statement with us.

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